Where beauty becomes a way of being.

FSWL is a New York–based creative and fashion group dedicated to the pursuit of form, beauty, and meaning.

About

We build and nurture brands across fashion, accessories, and lifestyle — united by a shared pursuit of form, beauty, and meaning.

About the House

Philosophy

We believe beauty is not decoration, but a discipline — a way of shaping objects, identities, and ways of living.

Our Philosophy

Origin

FSWL began as From Si, with love — a personal origin, a point of sincerity. Over time, it came to stand for something larger: From something true, with love.

On the Name

Brands

AIMUE
AIMUE

Fashion accessories for the digital body.

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Coming Soon

Future Brands

New worlds in quiet development.

Let's Connect

For inquiries and collaborations.

Contact